Ad Campaigns for Tattoo Artists and Shops
(Or Any Business!)
Ad Packages Available for a Limited Time
For 10 Tattoo Artists, We’re About to Change Your Business
We have a special Kickstarter reward for artists, shops, and other businesses.
Get Google AdWords search engine ads, cross-platform Facebook and Instagram ads, or both!
Work with our friend Brandon McPeak, Idea Man of Action, who built our web site and helps us with marketing.
Campaigns will use a mix of standard targeting (search terms on Google and interests on Facebook and Instagram) and retargeting. Retargeting ads show special messaging to people who have already visited your site, but may not have scheduled a tattoo.
Testimonial from Tattoo Artist Cory James
Brandon has been a huge help with my business. The increase in appointments from advertising on Google and Facebook has helped me get more clients, raise my rates, and open my own studio. Cory James, Tattoo Artist in Austin, TX
The Advertising Packages
Google Search Engine Ads
Get Three Google Search Campaigns:
Get a local AdWords campaign targeting 20 searches related to “tattoo artists in [your area]”, with five versions that will be tested to find the top performer
Get a campaign targeting searches in your region or country around your specific style, like “best [black and grey/portrait/neo-traditional/etc.] tattoo artists”
Get a Search Remarketing campaign covering all of the above and a broader set of tattoo-artist-related searches that will show search ads to people who have already visited your site (any time over the last year), reminding them about you and why they should book with you.
These details are flexible! We can create any three optimized AdWords search campaigns that make sense for you.
Whether you’re a tattoo artist, shop, or owner of a different type of business, we’ll make this work for you!
Example AdWords Ad:
Facebook and Instagram Ads
Advertise to Tattoo Fans and Retarget Your Own Site Visitors:
Tattoo Enthusiast Campaign
Target tattoo enthusiasts in your area, directing them to your portfolio page.
No-Contact Retargeting Campaign
Retarget your site visitors over the last two months who didn’t contact you, directing people to your contact page.
Repeat-Buyer Retargeting Campaign
Retarget all site visitors over the last year who did contact you, directing them to your portfolio page; it’s easier to re-sell to existing customers than to sell to a new one! This will encourage repeat business.
Each ad group will utilize Facebook’s new “Dynamic Creative” feature. This mixes and matches images, headlines, descriptions, etc. to find the best-performing variation.
I will come up with five images total, used across all ad groups, and five unique variations of all text variables for each ad group.
You can revise these before go live, so the message matches your brand.
Example Facebook ad:
Both Packages Include:
Google Analytics Configuration with Conversion Tracking
Ad Platform Conversion Tracking (To See What's Working and What's Not)
Review Your Site for Ease of Conversion, with Tips for Improvement